G.A.M.E., the German Games Industry Association, represents the interests of the German games industry at a national and international level. With over 100 members, including established German online portals and developers and publishers of computer and console games, G.A.M.E. is the largest German organization that promotes the interests of the games sector.
The association is the professional contact for political bodies and the media regarding issues around game development, and is a valuable source of information to help further an informed understanding of the games industry in society.
G.A.M.E. actively lobbies politicians to improve legislation in Germany to make it an attractive location for game developers, and aims to bolster the entertainment software industry with greater economic and political support. G.A.M.E. therefore supports the event “Deutsche Gamestage” (German Game Days, Deutsche Gamestage), the “Quo Vadis” developers’ conference, and is also the co-organizer and co-sponsor of the German Computer Games Award (Deutscher Computerspielpreis).
G.A.M.E. works closely with associations in other creative industries such as film, TV, music and the digital sector, and promotes networking between innovative companies in all media sectors.
G.A.M.E. was founded in March 2004 as „Bundesverband der Entwickler von Computerspielen e.V.“ by two lawyers, Dr. Malte Behrmann and Claas Oehler, on the initiative of a group of games developers. Industry icon Stephan Reichart agreed to join G.A.M.E. as its Managing Director. Birgit Roth (a former member of the German parliament) was appointed the CEO in December 2010 after leading German online gaming companies such as Gameforge, Bigpoint, SevenOne Intermedia and upjers joined the group. In April 2011, G.A.M.E. changed its name from “The Association of Computer Game Developers” to “The German Games Industry Association” to reflect the membership structure.